The popularity of Twitter and other social media platforms can pose a challenge for college professors and administrators; educators often find it useful as a way to disseminate their work, but it can reflect on the school if their research (and opinions) are controversial, The Atlantic reports.

 

Sometimes academics create controversy with a potentially offensive tweet, but others argue that it there is a potential negative impact if universities attempt to limit the freedom academics have to speak online and on social media platforms, while administrations balance the needs of educators and opinions of other stakeholders.
 

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