Today’s student population is older, busier and more price-conscious than ever before, creating the conditions for a massive surge in demand for online education. This surge is benefitting colleges and universities as well, providing a pathway to grow revenue and enrollments from demographics they would have otherwise had trouble serving.

However, sustained success in the online environment requires more than courses—it requires an entire infrastructure supporting academic and administrative staff as well as a new population of students with different needs and expectations than those of the traditional 18- to 22-year-old population. In this interview, Kimberly Phifer-McGhee reflects on the decision to launch NCCU Online at North Carolina Central University and shares her thoughts on how she and her colleagues are building an infrastructure to support long-term success in the online space.

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