To attract talented athletes, the game day experience can be a recruiter’s most powerful tool. But with only six home games, Iowa State University needed a creative way to showcase games in the offseason. They found it in virtual reality, which lets football players experience a game with the cardinal-and-gold Cyclones. The university’s football coaches partnered with James Oliver, director of the Virtual Reality Applications Center, to recreate Jack Trice Stadium, complete with cheerleaders, a marching band and screaming fans.

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